Certified Fund Raising Executive (CFRE) Practice Test

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What are the "special gift" opportunities during a capital campaign often referred to as?

Legacy gifts
Major gifts
Commemorative gifts
Annual gifts

The correct answer is: Commemorative gifts

During a capital campaign, the term used to refer to "special gift" opportunities is famously associated with commemorative gifts. Commemorative gifts are unique in that they allow donors to contribute in memory or honor of someone, transforming a standard donation into a more personalized and meaningful contribution. These gifts often serve to celebrate significant milestones, achievements, or to memorialize individuals, making them especially poignant during a capital campaign when organizations seek to connect deeply with their donor base. The other types of gift opportunities have their own unique characteristics but do not specifically align with the concept of "special gift" opportunities in the context of capital campaigns. Legacy gifts typically refer to bequests made by individuals upon their passing, while major gifts denote substantial financial contributions intended to make a significant impact on the organization's mission. Annual gifts are contributions made on a regular yearly basis, which, while important, do not carry the same distinctive recognition in a capital campaign context as commemorative gifts do.