Rock the CFRE Challenge 2025 – Fundraising Success Awaits!

When considering potential sponsorship for a special event, it is crucial to understand the history of the company in relation to your organization. Knowing whether the company has made contributions in the past offers insight into their engagement level and commitment to your mission. A positive history can indicate a greater likelihood of support for future initiatives and suggests that they may value the relationship with your organization. This background also helps build credibility and context when reaching out for sponsorship, demonstrating that you recognize their previous contributions and are appreciative of their support.

In contrast, evaluating factors such as the company’s public image or whether they have sponsored similar events could be relevant but secondary. Understanding the financial status of the company, while important, does not immediately indicate their willingness or interest in supporting your specific event. Hence, insight into past contributions aligns best with establishing a foundation for a sponsorship request.